Solo doula, two states
Maya
Building her practice. One inbox, one calendar, one tool that knows what a doula actually does.
Before Ordani
Maya was running her two-state practice on seven tools. Spreadsheets for client intake. A calendar app for prenatal sessions. A separate one for postpartum visits. A consumer invoicing app for the money. A consumer notes app for everything else. Email for documents and intake forms. A whiteboard photo on her phone for the birth itself.
None of it knew she was a birth worker. None of it talked to the others. The Sunday-night spreadsheet ritual was real.
The first week
Maya signs up, signs the BAA, and onboards her current clients — twelve of them across two states. She uploads her existing intake form once; Ordani stores it as a reusable template. She invites her clients to the portal; their first sign-in is a magic link to their email.
On day three she sends her first invoice from inside Ordani. It clears through Stripe the same day. She doesn’t reconcile it anywhere — the invoice marks itself paid.
Through a pregnancy
Maya’s client Camila is 22 weeks. Maya schedules four prenatal sessions on her Ordani calendar; Camila gets reminders the day before each one. Notes from each session live on Camila’s profile — chronological, searchable, never lost in an inbox.
Maya recommends a third-trimester herbal preparation and records it in Ordani’s formulary. The preparation links to Camila’s profile with a date and dose. If Camila ever forgets what Maya recommended, it’s right there in her portal.
The night of
Camila goes into labor at 2:18 a.m. Maya gets the page, opens Ordani on her phone, and taps into Labor Mode. The screen is dark, the timer is large, and the only thing she has to think about is supporting Camila. Contractions log with a single tap. Vitals go in inline. Maya doesn’t look at her phone again until the baby is born and the room is quiet.
Twenty-two hours later, Maya taps the birth-story button. Ordani turns the session into a PDF: chronological, respectful, ready to share with Camila whenever she’s ready to read it.
The week after
Postpartum visits land on the same calendar. Maya logs three of them. Camila’s portal carries her clinical summary, her birth-story PDF, and her invoices. Maya files the postpartum-care invoice from inside Ordani; Stripe pays out on the regular schedule.
At the end of the year Maya pulls a single export of every client, every session, every dollar. She files it with her accountant in fifteen minutes.
What changed
Maya didn’t hire anyone. She didn’t change her billing rate. She didn’t take on more clients than she could carry. What changed is that Sunday night is hers again — and the only tool she opens during a birth is the one she chose for it.
Maya is a composite of solo doulas we built Ordani with during development. Her name and details are illustrative; the workflow on this page is exactly how Ordani works today. Real customer stories will replace this page at launch.